This week was Creative Futures Week at my university which for anyone who doesn't know, is a week of lectures given by professionals in a few specific fields relevant to your subject. However, before the week officially started we had opening speech about business and how to be an entrepreneur by Shakespeare professor Michael Scott.
Opening Address - Michael Scott
Michael Scott has made a name for himself through his school book about the life and plays of Shakespeare that are still being sold today - and still making him money. The opening lecture started with Scott listing professions: pimp, landowner, poet, play write, money lender and all around businessman. These all belonged to a famous man who we had all heard of apparently. After a few moments of silence from the audience, Scott surprised everyone as it turned out to be William Shakespeare.
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Not so innocent now, is he? |
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A brief history lesson followed, explaining that Shakespeare had come to work for a theatre as a write for a James Burbage. Shakespeare would apparently steal other people's plays, either from history or other writers at the time, slightly change them and then present the work as his own. He soon discovered that tragedies, comedies and historical plays were the most popular for the audience at the time. Shakespeare's life was going quite well until 1596 when his only son dies, soon followed the following year by his good friend and theatre owner, James Burbage.
Burbage's death caused his theatre's (aptly named 'The Theatre') star Will Kemp to leave. Whilst Burbage's son and Shakespeare attempted to make The Theatre more popular after losing its most famous actor, Kemp gave the theatre a bad name and told others not to visit out of spite. Eventually the theatre gained such a bad reputation that Shakespeare and Burbage moved the entire theatre to the other side of London by boat down the river Thames and re branded it 'The Globe'. Soon, after an act of sabotage by another group of play writes, 'The Black Friars', The Globe's biggest competitor came onto the market and was bought by Shakespeare,who then had the monopoly of theatre production in London. After becoming a rich man he returned to his hometown and bough the second biggest house there and became a money lender and land owner.
This story isn't what most people would expect when learning about Shakespeare but it is apparently the truth. Michael Scott emphasised how much of a businessman Shakespeare was, how he always looked for opportunities and investments and advised us to do the same - just without the plagiarism. This lecture was quite interesting and thought provoking considering Scott was only filling in for another lecturer who had fallen ill. You could tell how passionate he was about his subject and it was refreshing to see.
Design Week - Angus Montgomery
The second lecture we had was about inspirational design and individuality in design. The lecturer, a journalist and editor of design week, emphasised how he was jealous of designers as they were so creative and had so much potential. He showed us how design can reinforce a campaign and deliver a message better, for example Body Shop's campaign to stop human trafficking was very successful due to the branding and managed to change seventeen countries laws on trafficking.
Another design that had become very successful was for attractive and stylish energy saving light bulbs called 'Plumen' light bulbs. They resemble flourishing plants and explosions of twisted shapes. Although i think they are rather ugly i can see the appeal- people don't particularly like energy saving bulbs as they aren't as bright as regular bulbs and yet you still feel guilty if you don't buy them, whereas the Plumen bulb is a talking point, more interesting looking than a regular bulb and you should feel happier buying and displaying it.
A final example was a mapping system by Pearson Lloyd for hospitals that explained the different stages of treatment and an estimate on how long each step would take. This was introduced as patients who has been waiting in A&E often became stressed and violent with members of staff as they felt they had been forgotten or that it was taking too long to get checked out. This struck me as a very good idea as i have been to A&E before and had to wait around four hours as my injury started to slowly look worse and it was very stressful.
This lecture was quite inspirational as it showed how design can really make a difference in a lot of everyday situations and problems. Instead of being told the industry was already overpopulated, this was an optimistic lecture that focused on the possibilities.
Making A Living From Comics - John Allison
My next lecture was given by John Allison, a graphic novelist and web comic artist. He explained how he fell into his job rather than pursed it. Although he had always had an interest in writing comics for newspapers he wasn't successful in finding a job with one. He kept drawing though and started to post his comic strips online. Eventually he got an office job but after developing a very small following online, he kept posting comics as to not disappoint.
As his fan base grew he started to use different techniques with his comics like using software and other medias of art for example. Although he lost a few fans each time he changed his style, he believes it was crucial to find a suitable and comfortable style to draw in. He then created his popular series 'Scarygoround'. This series occupied and interested him for a few years but eventually he grew bored with the idea and ended the series, wanting to focus on something he could actually sell and new comic 'Bad Machinery', an offshoot of Scarygoround was born. He repeated to us that he lost a lot of fans when he did this, but it was essential.
His parting words were a few direct and to the point bits of advice:
- Exposure is meaningless
- Keep learning and exploring new ideas
- Be a pain about payment
- Be careful what you sign
- Make lots of contacts
- Business cards get thrown away
- The less money a customer is paying, the more difficult the outcome will be to achieve
- Fake mistakes so you can easily correct them later yet keep your original ideas
This was one of my favourite lectures of the week as it was truthful and insightful and very different from other lectures. Also Allison's brilliant sense of humour and passion for his work really shone through.
A Freelance Career in Animation and Illustration - Karen Cheung
Karen Cheung studied Zoology and Natural Science but received more recognition for her anatomical sketches than her actual work. She took this as a sign and after finishing her course she started an Illustration and Animation course and excelled in the subjects. Her short animated film 'Headache Hotel' provides a quirky and imaginative look at what could cause a song to get stuck in your head. Headache Hotel was shortlisted and entered in a few animation festivals in a number of countries.
Cheung found success again with her children's book 'Sheelpless', which was originally turned down from every publisher she approached, however after being entered in and later winning the McMillan Children's Book Award publishers were swarming around her but sadly a publishing contract couldn't be agreed on. This gave us some confidence and told us to believe in our ideas, even if some people turn them down they could still be very good ideas with a lot of potential.
After finishing her second degree she found an agency named 'Jelly' who she credited for giving her most of her work. She emphasised how important it was to form a good relationship with your agent so that they will want to find you work. She also explained how if your agent isn't getting you any work, then they need to be ditched.
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Karen Cheung's quiet exterior hides a good sense of humour |
Struggling to make enough money Cheung got a job with 12foot6, a design company, who she said were like a small family to her as she got on with them so well and just slotted in. However after a couple of years she left the company to pursue freelance work. Her parting words were to trust yourself, work hard and make friends as they are invaluable, be thick skinned and brave as you will receive a lot of rejection and get yourself out there on blogs and websites.