My first idea for Design For Society was a social awareness campaign for children explaining that the kiwi, a native bird of New Zealand, was endangered and was close to becoming extinct. Kiwis are pretty cute flightless birds that have lived in New Zealand for thousands of years and because they had no natural predators up until New Zealand was inhabited, were pretty stupid when it came to preserving their lives - often walking up to dogs or cats expecting them to be friendly creatures. It would be sad if New Zealand were to lose these birds as they have become part of the country's heritage and the people that inhabit it are often referred to as kiwis because of the bird. Here are some rough storyboard ideas i came up with.
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| Happy kiwis playing on swings etc |
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| New Zealand before inhabited by us |
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| This was my research of flightless birds who are alive or extinct |
Sadly, i didn't choose to use this idea as i felt that 1) it would be another endangered species advert on TV that no-one listens to, 2) there wasn't much to say about them, and 3) I don't think anybody would really care that much. So the idea was scrapped. Sorry Kiwis, take care now!
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